![]() ![]() With a wealth of practical examples exploring the use of information technology in marketing and the internet, this book provides a useful tool for those interested in electronic marketing." Dr Linda D. "The frameworks presented help the reader combine business practice with customer value creation, an important aspect of successful marketing. van Raaij, Lecturer in Marketing, Cass Business School, City of London At last! A superbly crafted book that blends theory and practice! Electronic Marketing: Theory and Practice for the Twenty-first Century describes how all aspects of the electronic revolution have revolutionised marketing. ![]() "No other book covers the whole spectrum of new technologies, from database marketing to e-commerce and call centres." Dr Erik M. Martin Evans is a senior academic at Cardiff Business School and has been at the forefront of industry and academy collaboration, especially in the area of datainformed marketing. Electronic marketing Theory and Practice for the Twenty-first CenturyĮamonn Galvin specialises in creating and implementing sales and marketing strategies and has worked for such companies as General Electric, Ericsson, Diageo, Aer Lingus and Microsoft. ![]()
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